Singapore’s HereMOM Shines at 2025 HI INNOVATION WEEK, "6HMOs Powder" Launch Sparks Omnichannel Buzz
On March 13th, 2025, the annual marquee event of the maternal and infant industry, "2025 HI INNOVATION WEEK · Pan-Maternal & Infant Ecosystem Innovation Week," was grandly held at the Hangzhou International Expo Center. Singapore's premium infant nutrition brand HereMOM was invited to participate and hosted the "Innate Nutrition, Co-Creating the Future – Singapore HereMOM ‘6HMOs Powder’ New Nutrition Launch Conference" on the same day.
A Nutritional Breakthrough: "6HMOs Powder" Leads the New Era of Infant Immune Support
HMOs (Human Milk Oligosaccharides), a globally acclaimed maternal immune-nutrient in infant nutrition, face high barriers in research, industrialization and innovation. After 8 years of dedicated R&D, HereMOM proudly unveiled its groundbreaking "6HMOs Powder" in March 2025, pioneering the application of HMOs in specialized infant nutrition.
As a brand committed to HMO research, HereMOM's newly launched "6HMOs Shield Essence" is a nutritional fortifier specifically designed for infants aged 0-3 during their vulnerable immune-development phase. Backed by lactation science and formulated with the proprietary "Original Ring" technology, it delivers six key maternal HMOs in precise ratios, replicating the natural immune-protective benefits of breast milk and supporting babies through critical growth stages.
A New Channel Opportunity: "6HMOs Powder" Unlocks Fresh Business Potential
Amid economic challenges and declining birth rates, the maternal and infant industry's priority is discovering truly differentiated and high-value products to drive conversions across all retail channels.
At HI INNOVATION WEEK, which is a premier trade show for industry buyers—attendees were thrilled to discover HereMOM’s "6HMOs Shield Essence." Its clinically validated immune-support benefits far outperform competing ingredients, perfectly aligning with the demands of post-90s/95s parents for premium and science-backed infant care.
The HereMOM booth drew nonstop crowds, with visitors flocking to learn about the product. The team’s engaging presentations highlighted the innovation’s cutting-edge science, earning attention from retailers, distributors and parents alike.
Award-Winning Excellence: HereMOM Honored with "Annual Hi Creation Week New Brand Award"
Singapore isa global leader in HMO regulation, and it has been a pioneer in advancing infant nutrition science. Since its founding in 2016, HereMOM has championed sustainable nutrition innovation, specializing in HMO-based solutions to deliver safe, effective, and high-quality products for families worldwide.Winning the "Annual Hi Creation Week New Brand Award" not only recognizes HereMOM’s industry leadership but also signals its huge growth potential in the booming maternal and infant market.
The 2025 HI INNOVATION WEEK was a resounding success for HereMOM. Moving forward, the brand will double down on R&D, introducing more advanced HMO nutrition products to empower the next generation of healthy growth.